From cast iron to aerodynamics
Vestas began as a family-run forging company in 1898 and over the years expanded the production to include metal goods for heavy industry. After World War II, in 1945, the family business was transformed into a limited company under the name Vestjysk Stålteknik A/S. Hence the name Vestas. Back then, the company made electric household appliances and agricultural equipment. In 1980, Vestas began producing wind turbines, and since then it has become the world’s largest wind turbine manufacturer.
Vesta’s original logo was rooted in the company’s past in forging. It looked like it had been made with cast iron and did not suit a world leader in aerodynamics. So we gave the logo a gentle update.
Done in collaboration with Jan Duckert and Henrik Juul.