Design is what ideas look like
Studio Tobias Røder is a Copenhagen-based design studio specializing in identity, communication and creative direction across all platforms. Founded by Tobias Røder in 2014, we collaborate with a wide range of brands, institutions, artists and start-ups.
We’re interested in how people respond to the messages they are confronted with in their daily lives. We believe that the shorter the message and the cleaner the design, the more impact you’ll have. So we strive to make things as simple as possible — but not simpler.
We care deeply about our craft, because we believe it has the capacity to bring out beauty. But most of all, we discuss and develop ideas. Because that’s what separates design from decoration, and that’s what people remember.
The practice of design is constantly changing. But its concerns have remained remarkably constant. The seemingly simple exercise of designing something simple — and the quest for timelessness — are challenges we have always faced, and will continue to face as we move forward.