Iconic icons

Thanks to its pioneering airbags for urban cyclists, Hövding is fast becoming a global brand. So to make sure instructions on safety and usage are easily understood from Bergen to Beijing, the company decided to communicate via icons. And the job of designing icons for a bike helmet that isn’t a helmet was every bit as fun as it sounds. But one reason we’re especially proud of this project is that it is design that matters. These icons make a real difference in people’s lives.