Sep 14, 2019


In this interview, I reflect on the difficulties designers face when they go from being practical executers to thinkers and mass influencers. It was selected by the curators on Medium as a recommended article in their Design series.


Jun 24, 2019

Graduation jury

I was the president of the graduation jury at ECV Aix-en-Provence. The jury included Jaron Korvinus, Studio Spass. Claire Huss. Claudia Klat, Spin. Yas Inukai, Walt Disney. Benjamin Grillon. And Mikkel Lemvig, Kontrapunkt.

Feb 9, 2019


In this podcast, I discusses what makes a strong logo. It’s in Danish – but well worth the listen, just for the anecdote on how I got my start in the business by sewing knickers.


Dec 4, 2018


The Danish School of Advertising, known as ‘Reklamelinjen’ (literally, the advertising line), has invited me to give a talk. Here’s the short version: Be aware of your identity, make an effort, and work with yourself. Begin now and forget what everybody else is doing. The world needs your personality.

Oct 8, 2018

Design Matters 18

If you missed my talk at Design Matters 18, in which I talk about the three most important questions to ask when working with identity, as well as how to trust your instincts as a designer, you can watch it here.
Warning: Contains singing!


Sep 28, 2018

Workshop at ECV

For my latest session at École de Communication Visuelle in France, I came up with a very real workshop. The problem with workshops is that they’re like a computer game. A simulation. And I think we creatives work best when there’s something at stake. So, I changed the format.

Sep 19, 2018

Design Matters 18

At this year’s Design Matters conference, I give two talks. One on why design matters, and another in tandem with legendary Bruno Maag, on the same, inexhaustible subject. The dates are September 26-27.

Sep 18, 2018

Grakom Dagen 18

For its annual event Grakom Dagen, the Danish trade organization for graphic communication and media has invited Tobias Røder to give a talk on the importance of visual identity to the success of a brand. Mark Tuesday, September 18 in your calendars. The venue is Odense Congress Centre.

Aug 30, 2018

Personal Branding

University of Copenhagen is launching a new form of career advice for its landscape architecture graduates. I will give a talk on personal branding and identity, and how to communicate your identity once you’ve uncovered it. Get ready for a creative approach to job hunting. The event will take place September 13, Akademikernes Hus, Peter Bangs Vej 30.

Aug 27, 2018

Type Talk at DMJX

September 7 I will give a talk for the GD2 (Graphic Design 2nd year) students at DMJX, The Danish School of Media and Journalism, about the studio and our typographic work.

Aug 6, 2018

Meet Lucas

Lucas recently graduated from The Danish School of Media and Journalism, with a BA in visual communication and graphic design. His diploma work was a redesign of the discount supermarket chain ALDI, for which he was awarded top marks.

Apr 25, 2018

0rdets 3nde1igt

“Har vi overfisket alfabetet?” Det spørger jeg om i indlægget her. Jeg har opdaget, at jeg er begyndt at spejlvende bogstaver, vende dem på hovedet og vride ordene.

Læs blog

Apr 11, 2018

Talk at UCPH

April 25 I will give a talk about visual identity at the University of Copenhagen for the students at the master of science in landscape architecture and urban design.

Feb 24, 2018

Dansk Design

I got featured in the new edition of Dansk Design by Thomas Dickson. Dansk Design is a history book, it’s a reference book and a snapshot of where Danish design is right now. Dansk Design is published by Gyldendal.

Feb 16, 2018

Designovate 2018

March 3 I will give a talk at Designovate 2018. Designovate is an annual seminar hosted by The Scandinavian Design College. This years seminar will focus on creativity and innovation in design. The event will take place at Nørrebro Teater.

Jan 29, 2018

Workshop at DMJX

I will give a five-day workshop about personal branding for the 2nd year students in creative communication at DMJX, The Danish School of Media and Journalism.

Nov 2, 2017

The Day of the Picture

Think visually. Attend the Day of the Picture 2017 – an inspiring day about the value and efficiency of visual work. I will give a talk on how design adds value to the bottom line.

Oct 7, 2017

We Love Graphic Design

I will give a talk at the We Love Graphic Design seminar in Copenhagen this Saturday. We Love Graphic Design is an annual one-day seminar celebrating graphic design by inviting speakers from all over the world to share the ideas, opinions, influences and experiences.


Sep 25, 2017

Workshop at ECV

I will give a five-day workshop at Campus ECV Aix-en-Provence École de Design. The workshop will focus on designing a teaser poster for The House That Jack Built, an upcoming psychological horror-thriller written and directed by Lars von Trier.