The assignment: Take the Danish newspaper, known, loved and loathed for its long-reads, from broadsheet to compact format.

To allow for the long-form in much less space, we developed a new grid. We slashed a column, going from six to five, and were able to combine Information’s famously long articles with a sense of breathing room.

In collaboration with
Mette Højbjerg, Henrik Bo Nielsen, Palle Weis og Christian Jensen.

An example of the 5 column grid in action: It benefits editorial content and advertisers alike, with the blank space signaling the newspaper’s independence of commercial interests while making even smaller ads stand out.