Brand identity / Campaign

The daily paper Information began as an illegal news agency, founded by the Resistance, in 1943. As such, has a unique heritage — and, with it, a unique responsibility. It is forged in battle, born out of the belief that truth and free speech are at the very heart of a free and just society. The new tagline — Modstand siden 1943 (Resistance since 1943) — reflects the newspaper’s singular and strong history, unmatched in the Danish media world.

Its strong history has never stopped Information from embracing the future. Despite being known, loved, and loathed for its long-reads, Information was the first major Danish daily to transition from broadsheet to compact format, in 2004.

Done in collaboration with Rune Lykkeberg, Lasse Lavrsen, Jakob Staalby, Nadia Marquard Otzen, Trine Rask, Jesse Jacob, Sofie Holm Larsen, Stine Carsten Kendal, Rasmus Øhlenschlæger Madsen, Tobias Hoff, DR Design and Unmute.