Brand identity

Life is sound — footsteps, laughter, music, conversation — but sometimes it’s just too much of a good thing. Especially in our modern homes, with their stripped forms, open floor plans and large windows. The sound we make has nowhere to go, and so it bounces back and forth, destroying our focus, stressing us out and sabotaging our sleep. Poasana is here to change that. The Swedish company makes sound absorbers for home use. We designed their logo as a sound wave that gradually gets smaller, then is cut off, modeled on a P.

Seeing as Poasana means awesome in Swahili, they see no reason to limit their products to private homes. So we designed a sticker for restaurants, cafés and bars to show that their premises have improved acoustics in partnership with Poasana.

Done in collaboration with Gustaf Hultberger.