How to integrate the world
Recognizing that the borders between internal and external communication are dissolving, Maersk decided to change the way they communicate. Maersk Studio is a newsroom concept that will push the boundaries of corporate communication. It will enable the industry leader to go from communicating to producing news, sharing stories, and creating educational content. To interact with — rather than communicate to — audiences. The studio boasts cutting edge production facilities from where Maersk can broadcast, present, and debate. The aim of Maersk Studio is to turn virtual production into a competitive advantage in the race for customers, talent, and trust. Not just to stay ahead. But because the ability to integrate communication will demonstrate Maersk’s ability to integrate the world.
Done in collaboration with Mensch and DR Design.