Poster design

In 2024, IKEA celebrated 55 years in Denmark. To mark the occasion, we were asked to create a series of posters highlighting IKEA’s collaboration with Danish designers. The trip down memory lane took us through the 1970s, 80s, and 90s, beginning with Charlotte Rude’s groovy GOGO chair, then to Niels Gammelgaard’s iconic shelf GUIDE, and finally to Nicholai Wiig-Hansen’s funky office chair, JULES, from 1998.

Each poster portrays its own decade, and yet there is a certain timelessness to them, and a clear harmony between them. To us, that’s the beauty of Danish Design.

Done in collaboration with IKEA Denmark and Marketsquare.