The assignment: Create an identity for the new digital-only media Føljeton.

Taking advantage of the digital-only platform, we chose a vibrant blue color that it would have been nearly impossibly to match in print. The blue bar – the dash in the Danish letter Ø – became Føjleton’s signature, serving as the new medium’s instantly recognizable yet unobtrusive branding across sections and on all shared articles anywhere on social media.

In collaboration with
Nikolai Thyssen and Oliver Stilling.