How to design design
What does the chef eat? Who cuts the hairdresser’s hair? And how do you design a logo for a conference on design? The latter became a question for us when we were tasked with creating a logo for Design Matters, an annual conference for designers, by designers. 2018 marked the fourth conference, with focus on digital design. Since its inception, Design Matters has become a beacon of inspiration and innovation, drawing speakers from IBM, Minecraft, Dropbox, Netflix, and EA Sports, to name a few.
Done in collaboration with Ingrid Haug.