Brand identity

Launched in 2015, Føjleton was the first news media in Denmark designed specifically for smartphones. Originally intending to do long-reads, Føljeton had such overwhelming success with their curated newsletter that they eventually decided to focus on that — even though Føljeton means Serial in Danish.

Playing to the strengths of the digital platform, we decided to use a vibrant blue color that would be nearly impossible to match in print. The blue bar — the dash in the Danish letter Ø — became Føjleton’s signature, serving as the medium’s instantly recognizable yet unobtrusive branding across sections and on all shared articles anywhere on social media.

Done in collaboration with Nicolai Thyssen, Oliver Stilling, Søren Høgh Ipland, Lasse Lavrsen og Lars Trier Mogensen.