Poster design

The Danish anti-torture organization DIGNITY asked artists and creatives to donate posters in an effort to raise awareness against torture. We accepted the challenge, and veteran war photographer Jan Grarup generously granted access to his photo library for the project. But could a poster possibly change brutality? We decided to leave that up to the viewer. And so we created a poster that changes according to the way it hangs. (For typography nerds, it’s a treat. You’ll appreciate just how tricky it is to draw an S that can be flipped.)

The image inside the letters is one of Jan Grarup’s photos. It shows a group of children who have been hacked to death with machetes. One of them is wearing a T-shirt with the words: “I believe in Santa”.

Photographer: Jan Grarup.