Brand identity / Poster design

Denmark’s king of the crime novel, Jussi Adler Olsen, has gained an international readership with his Department Q stories. Marco Effekten was the fifth Department Q novel to be made into a movie, this time with an all-new cast and crew.

We faced several challenges on this project. One was to create a look and feel to Department Q that had the potential to live on in future installments. Another was to pick a visual image that would make people want to go see Marco Effekten in particular. Weirdly, there wasn’t much in the script. But there was someone who set fire to a hospital bed, and we had never seen that before. So, for the poster, we created just that.

Photography by Søren Rønholt and Søren Solkær.