Naming / Brand identity

In 2011, the Danish parliament voted to break the monopoly held by the Danish Broadcasting Corporation by establishing an independently-operated national radio station. We were asked to come up with a name for the new station, as well as a logo. Because it would broadcast round-the-clock news and ‘talks’, with no re-runs, we chose the name Radio24syv (Radio24seven). The peculiar mix of numbers and letters has to do with the fact that we wanted a name that could be quoted as a source in other media, since the ambition of the new station was to become a major player in the Danish media world. As the station’s signature, we took the red line from an old FM dial. This was not only an aesthetic choice. It was a signal that this was not just another Top 40 station. This was for people who actually enjoy listening to the radio.

Every single program on Radio24syv had its own visual profile, each with its own story. In total, around 200 shows were given their own look, which meant we had to create a design that was flexible while at the same time highly synergetic and unmistakably part of the same family.

Den Korte Radioavis (The Short Radio News) was a satirical news program. The main characters of the show was Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them in the studio was their sidekick Chin Chin and her dog, Sherry.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered literally any question. On life, death, gastronomy, and sports. About poetry, eroticism, and where to buy men’s shirts in New York. From his home in Haiti, Jørgen Leth took questions from listeners.

Poster to the right: Today, to, I heard something I hope to make sense of in a few days.

Spørge Jørgen became so popular that it was later published in book form. Albeit with a different photo, since the editor believed that readers wouldn’t like the look of Mr. Leth’s bare belly.

When Radio24syv was shut down on October 31, 2019, we exhibited a selection of posters for some of the most popular shows. Today, these posters are part of the collection at Dansk Plakatmuseum (The Danish Poster Museum).

Done in collaboration with Jan Duckert, Henrik Juul, Mads Brügger, Mikael Bertelsen and Mikkel Lemvig.