How to be a man

Men should get to be men. To relish in all their might and masculine energy. But it’s not always easy. Modern life, with its hectic tempo, expectations and demands, can take its toll on masculinity. Bad habits, alcohol, weight problems and dwindling self-esteem certainly don’t help any. And then suddenly, one day, it happens: Erection fails, potency disappears, the magic is gone. What’s at stake is more than a healthy sex life. Erectile dysfunction is every bit as much a mental blow as it is physical. So we designed the visual identity to illustrate the holistic approach behind Hercules & Co.