Brand identity

Hotdog stands are everywhere in Copenhagen. So our assignment was to make sure den økologiske pølsemand was seen as more than just another one of them. Since the good people at den økologiske pølsemand make all-organic gourmet hotdogs, the obvious solution was to paint their stands green. But for some reason, as we found out, there is a regulation stipulating that all hotdog stands in the City of Copenhagen must be white. So how did we get the lawmakers to green-light our design? We chose the exact same shade of green as the ‘public’ part of Copenhagen — the one used on the city’s iconic green benches, for instance. A happy side effect of this is that den økologiske pølsemand’s hotdog stands were instantly seen as a natural part of the city.

Done in collaboration with Jacob Wedel Darfelt.